What Are Backlinks and How Do They Work?
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There are over 200 factors Google uses to rank a website. But the first factor that Google uses is backlinks.
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Backlinks are when someone links to your website from their website. The more sites link to you, the higher your ranking in Google.
Now all backlinks are not equal. Here are some of the things Google looks at when analyzing backlinks:
1. How reliable is the site linking to you? If Huffington Post linked to you, it would be more effective than if I, NeilPatel.com links to you. why? Because The Huffington Post is considered a reliable and well-known website.
2. Authority is measured by a scale called “field authority.” It’s a scale from 0 to 100. The higher the number the better. Ideally, you want to get backlinks from sites that have a domain authority above your authority. You can use ahrefs.com to find out about your domain authority.
3. The more relevant the site, the better the link. If you’re into the plumbing space, the link from the Huffington Post isn’t as good as Home Depot (which is an authority site in the home repair space). Try to get links from top domain authority websites within your space.
If you want to create links, the fastest way to create them is with Rough Postings. Email and interview people in your private space. Include their ideas on your blog and let them know when you publish the post that includes them. Ask them to share the post on their favorite social network and also ask them if they can link to you again.
By doing this, you will raise your ranking in Google.
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