Be it a speaker or a smartphone, the use of voice search – voice search SEO is increasing rapidly. Leading research companies predict that between 30 and 50 percent of all searches will be conducted by voice by 2020.
Now is the time for brands to create an optimization strategy for voice search to get ahead of the curve.
What is Voice Search?
Voice search is a voice recognition technology that allows users to search by saying the terms aloud instead of typing them in a search field. The proliferation of smartphones and other small mobile devices enabled for the Web has aroused interest in voice search.
Voice search applications include:
- Making queries in search engines.
- Clarifying the details of the request.
- Request specific information, such as a stock quote or a sports score.
- Launch of programs and selection of options.
- Search for content in audio or video files.
- Voice dialing
Why SEO voice search is important for business owners
If your digital marketing strategy has a direct effect on your company’s success, and the use of voice search has a direct effect on your digital marketing strategy, then voice search trends will inevitably affect your business. Whether or not this will bring positive or negative results depends on how well you adapt your strategy to the changing landscape.
With the increase in voice search and the new Google mobile index, which bases the rankings on the mobile version of a site instead of the desktop version, companies must adapt to the changing digital landscape. The exact match domains and other black hat SEO tactics will no longer be enough. Voice search improves the user experience of search engines, being faster and more convenient, and providing more accurate results. This means that, if the content of your website is optimized (particularly for mobile use) effectively, your business might be the first to suggest a personal digital assistant.
Why is voice search important?
You may be thinking, “Voice search? None of my clients use that! ”But take a look at some industry statistics. You can realize how fast voice search is growing and why you should start optimizing your website.
- 50% of all searches will be voice searches by 2020.
- 50% of people now use voice search when researching products according to Social Media Today.
- 40% of adults now use voice search once a day.
Then, by 2020, it is estimated that of the 40,000 searches performed per second, half will be voice search. So, now that you know its potential, you’re probably wondering how it works and how you can start optimizing your website for voice search.
The main reason why your SEO strategy should change is because of how different text and voice searches really are. Here are some ways voice search affects SEO:
- Use of conversational language.
- Transformation of text searches in queues of long-tail questions
- Emphasis on featured fragments
- Importance of informative and authorized content
Why you should care about the voice search revolution
Optimization for traditional search is very different from voice.
According to studies, the first organic search result in Google SERP gets up to 35.35 percent of clicks.
In a voice search, there is an even smaller window. There are only three main results for mobile devices and one result for smart speakers. The top-ranking means everything.
By 2020, up to 50 percent of all search activity will be done by voice. Companies should start preparing and optimizing voice search to get ahead of the curve.
In two years, the level of competition will be more fierce than ever. Just think of almost 50 percent of all those voice searches that potentially show only one result.
How to optimize your website for voice search
As, as indicated above, voice search is generally characterized by questions, its content must be able to meet this demand. So how do you optimize for voice search?
It boils down to these factors:
- Use language that sounds natural
- Ask questions in question phrases
- Provide concise answers to the questions.
- Target long-tail keywords
- Think of the user’s intention
- Focus on action queries
- Adjust your local SEO scheme
- Make sure your website is fast, suitable for mobile devices and secure
- Make sure your Google My Business profile is completely complete, including your description, business hours, name, address and phone number
How to test voice search
- Try different devices: Smart Speakers vs. Mobile or Google Assistant vs. Alexa vs. Cortana vs. Siri
- What are the results generated? Where and from whom are the answers extracted?
- Individual or multiple listings: How many listings does each device/assistant offer you?
- Rankings: Where do you qualify for your most common questions? Where are your competitors classified?
Is your SEO strategy ready for voice search?
From search intention to local SEO, there is a lot to manage when it comes to optimizing voice search. However, with the changes that result from the new technology come new growth opportunities.
If you have not yet invested in your digital marketing strategy, now is the time to start. If you don’t know how to make your SEO strategy more dynamic, we are here to help you.
Even with all the best tips and tricks on how to optimize voice search, it can be difficult to keep up with the constantly advancing technology and the evolving digital marketing landscape. That’s where we come in. At Blue Corona, we use our proven process of making data-based decisions to establish your company as the highest online authority in your industry.
No matter the size of your company or the area you serve, we can help you overcome your goals and outperform your competitors, whether in voice search or in a standard text search. The more real estate online you have, the more potential prospects you will get.
So friends, hope you liked this article and you got some new information. Please tell me in the comments.
Source: bluecorona.com | searchenginejournal.com