It is no secret that the game and the SEO business are changing rapidly. Those who remain attached to the old SEO(digital marketing professional) mentality that more links gain and volume of keywords is that everything will fail.
You can no longer rely on Google or popular website blogs to tell us how to optimize a website well.
To think that SEO is only about building links is the biggest myth of all and an outdated 2009 strategy.
To win in SEO, marketing specialists will need cross-collaboration, creativity, and new ideas to design sustainable SEO strategies that can:
- Improve media operations.
- Direct organic traffic to websites.
- Understanding the user will be the key to success. Making them stay on the page and explore the website will be the challenge.
SEO is transforming. Anyone who works in the online space should consider how they can be more creative with the strategy and work collaboratively to optimize websites and increase user participation in the long term.
What is changing the SEO?
SEO interconnectivity, technology, human behavior, media, machine, and mentality will change the game of SEO and online marketing.
Now SEO professionals are required to become professional storytellers and marketers who can not only develop a search strategy but also communicate and sell a brand online.
The digital message must comply with the user’s mentality and intention, and deliver what the search engine is looking for while creating long-term brand awareness.
What this means for SEO professionals
SEO professionals must be intuitive to bring the right content to the right kind of user, making it easy to digest and inspiring.
- Question the user experience.
- Evaluate the target audience.
- Consider how websites are optimized.
- Consider the language and images used to connect with the public.
- All these elements are now SEO factors.
How websites convey the brand’s message to users will help or hinder marketing efforts.
People want quick information because it is always on the move. They need websites and content that load quickly and easily deliver what they are looking for.
The future of SEO is in understanding the user’s intention and the deepest layers of desires and desires that drive behaviors.
SEO professionals are now wizards who need to be able to empathize with humans and understand psychology to successfully deliver a complete search strategy.
Given what target audiences they will really look for and what forces them to interact with a brand and a product will be necessary to fully involve the audiences.
SEO professionals may have difficulty developing the consumer’s journey and be able to optimize for different marketing objectives.
In addition, understanding generation differences, the values of different consumers and the ultimate goal of consumers can help SEO to partner with other marketing sectors to create a buyer’s path and create brand awareness.
After all, once someone comes to a website, great intelligence is needed to keep users engaged and loyal to the brand and the product.
This gap is where SEO professionals will need to be creative and beyond thinking about search volume and targeting keywords. They will also have to integrate human behavior and observe the image of the big business to execute a strategy that works.
Understand that the search engine can only see what it believes and only find what it knows creates a new digital disconnection that only the search engine experiences and the data cannot explain.
Brands should also know who they are talking about and what they are trying to convey and attract.
The future of SEO should consider value-based awareness
Brands should be motivated by the courage and determined to attract people, especially younger generations.
Without having knowledge of the brand and a strong message, people will not be motivated to visit the site, participate in social channels, click on the site or get more information about the company.
Marketing specialists should understand the target audience and the reason behind the actions. The perspective will become everything to take advantage of the mind, desires, and needs of the user.
Psychology teaches us to create our own reality through the lens of our mind. You need to understand:
- Consumer needs.
- What drives them.
- What makes them look.
- Your subconscious
- Your desires and values that govern your behaviors.
- This is key to having long-term followers and having an impact online.
Because without being able to communicate through a website, good content and a quality brand, you will not gain long-term followers or create brand value.
Innovation with technology and artificial intelligence will generate fewer searches and more voice activation
In a world where we can find any information we want, you will have to discover what will make a brand grow and create long-term consumers who really care.
They will win brands that may seem more human, less corporate and that maintain underlying values for humanity.
People want to promote brands with which they align. Naturally, they will share, buy and interact with the brands they represent, beyond just having a product.
As technology evolves and new devices are created, the power of voice search is gaining new traction.
SEO professionals will be challenged to adapt to technology and understand how AI and more are driving much of what users see and connect.
Because the machine already listens and knows what users are talking about and mentioning, it will be imperative that SEO professionals help optimize creative campaigns and work with media teams to deliver successful messages and content.
Everything is now user-driven and must be optimized to meet your needs
Technological advances and AI are impacting everything on digital marketing and SEO. Marketing specialists should understand machine learning and learn how the machine thinks and interprets language.
Understanding AI and technology and the interconnectivity of all things will help design sustainable marketing strategies that survive the emergence of AI.
The use of technological tools and the understanding of neurolinguistics and quantum physics can help companies to excel online.
Our human mind and emotions create reality and what technology reflects us. We create our reality through what we think and feel, and this also drives our behaviors.
Understanding that online devices and technologies are reflections of our internal state allows SEO professionals to become powerful persuasive who need to understand humans to optimize their needs.
Knowing that the user is the driver of technology and what appears makes it even more valuable to optimize content and websites with creative messages and appropriate language that can attract the target audience and get them involved with the website.
SEO professionals should understand the mind and how we can unify and use marketing strategies to deliver the best messages that really inspire people to interact with brands and products, as well as support missions larger than money, links and results. Google search can not buy.
Without developing the creative aspects well, having a team that helps design the strategy and optimizes the content and the site and working with the media, there will be a disconnection when trying to promote brands and products.
Teamwork is key if you want to solve the biggest SEO puzzles.
We will have to think like a machine and understand the human mind
Because Google and all algorithms are developed by semantics and neural networks that work together, it is imperative that we not only understand how Google and technology are affecting us but also how our own psyche creates our external reality, which includes:
- How we look
- What we think.
- What do we click on?
- How do we act
- What we see
Google provides information to the user, however, it is up to the user to choose what he clicks and responds to. What users do not know and what they do not believe, cannot find and will not be inspired to click.
Google operates like the human mind. It takes into account the relationship between search keywords, neural networks, websites, links and more.
Therefore, the future of SEO requires that marketing specialists:
- Consider the brand as a whole.
- Understand how they can sell the message to the right audience.
- Fill in the gaps to educate users and be seen in the correct channels.
- Since no-mind is the same, no user looks the same. Everyone has different internal units, they perceive the world differently and look for different reasons.
SEO professionals now have the challenge of capitalizing on deeper knowledge about:
- How does Google work?
- How humans behave.
- What powerful semantics and language correlate with each other to create SEO results.
SEO must be used with Reverence to build trust and offer the best brand and web experience for users
The future of SEO will be the integrity of the brand and the use of partnerships and relationships to build credibility and popularity.
The importance of public relations and gaining traction online through other websites and media centers will be valuable for SEO success.
Actual links from authorized sites and media will help validate brands.
Creating links through credible media sources and displaying online companies with public relations efforts will help brands appear more attractive and credible through the lens of machines and humans.
One thing is for sure, if SEO and marketing professionals are not willing to adapt, be curious and live with an open mind, they will not be able to keep up with technology.
The future of SEO is brand awareness, driving messages that can connect with the public in a larger and long-term way.
In a world where we all yearn for global change, more unity, more equality, more freedom, and more happiness, we can all collaborate to build marketing initiatives and use technology and media to truly inspire people and the planet.
Brands and sellers have a great responsibility to not only qualify in Google but also to:
- Transmit a larger story that can relate to humanity.
- Inspire new generations.
- Help companies to be seen in a more humanized way instead of sounding like a sales or product argument.
without believing in the imagination and believing in our own ability to connect and captivate the public through creativity, we will lose a broader vision of what marketing is and how to really portray a meaningful story that not only sells but shows a broader view.
SEO and marketing professionals will have the challenge of changing perspectives and even producing sustainable content that can lead users to websites and really generate brand loyalty on different platforms and more.
So friends, hope you liked this article and you got some new information. Please tell me in the comments.