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SEO on page: everything you need to know(updates)

In recent years, Google has released several updates to its search engine algorithm, of which Panda, Penguin, and Hummingbird were the largest. These updates establish augmented rules on how owners should structure their sites for link building, both building inbound links and using anchor text for outbound links.

What is SEO on page?

If you type “SEO on page” into Google, Moz will tell you, through a prominent fragment, that it is “the practice of optimizing individual web pages to obtain a higher ranking and gain more relevant traffic in search engines.” on page, it refers to both the content and the HTML source code of a page that can be optimized, unlike off-page SEO that refers to links and other external signals. “

It takes into account all aspects of the website that, when added, will improve your ranking in the search results. As Google becomes more sophisticated, one of the main factors that influence page optimization is relevance. How relevant is your page for the query? This is how you have to think when you are developing the page.

However, despite the updates, the SEO on page has not really changed so much. Every SEO task on page is really for the benefit of the user. However, most SEOs have not yet accepted that fact.

Google wants the user to be happy when they visit their website. And, the only way Google will know that the users of your site are satisfied is when they are engaged. How much time do you spend reading your content?

In this SEO cheat sheet on page, I’m going to show you the essential things to pay attention to. They will improve your search traffic, increase your ranking and make SEO off the page much easier for you.

SEO and your digital marketing strategy – SEO Topics

Here is my opinion on SEO ideas on the infographic page

Use SEO friendly URLs

Google has stated that the first 3-5 words in a URL have more weight. And our study of ranking factors found that short URLs can have an advantage in search results.

Search engines incorporate many variables in their decision-making process and URLs feature prominently in the list. As with page titles, URLs help describe a web page for search engines and potential visitors, which means they must be accurate, attractive and well structured. While many factors must be considered, here are eight best practices for creating SEO-friendly URLs.

  • Describe your content
  • Include keywords in URLs
  • Use hyphens to separate words

EXAMPLE URL

Optimized: http://example.com/blog/url-optimization-tips
Not optimized: http://example.com/blog/url_optimization_tips

  • Use lowercase letters in URLs

Example URL

Optimized: http://example.com/blog/url-optimization-tips
N
ot optimized: http://example.com/blog/URL-Optimization-Tips

  • Keep URLs short
  • Use static URLs
  • Be careful with subdomains
  • Limit folders in the URL structure

Using these best practices for SEO-friendly URLs should help your site rank higher in search results and attract users to visit your pages. A key component for URLs and all aspects of SEO is usability. Always keep the user in mind. One more thing to remember, Google likes to change the rules. Always be aware of changes in the SEO world.

Start title with a keyword

Your title tag is the most important SEO factor on page.

In general, the closer the keyword to the beginning of the title tag is, the more weight it will have on search engines. Here is an example of my great list of SEO tools.

Always try to start the title with the target keyword. It does not necessarily mean that the keyword should be the first word of the title. The closer the target keyword is to the beginning of the title, the more weight it will have in the rankings. The first 3 to 5 words are probably the most relevant, which means that if you can strategically place your keywords in the first 5 words of your title, you will get the best exposure in terms of SEO.

You know it is important to create eye-catching headlines, but optimizing your titles is also important for SEO purposes.

That’s where the page title tags come in. They are how your titles are transmitted to search engines, and they are an important part of any SEO strategy.

Add modifiers to your title

Using modifiers such as “2019”, “better”, “guide”, “checklist”, “quick” and “revision” can help you rank for the long-tail versions of your target keyword.

Keyword modifiers are words that you add to your main keyword to produce a more specific long-tail keyword.

Keyword modifiers are adjectives, adverbs, purchase terms and any other type of word that gives the search engine more specific results.

Discover the main modifiers

There are a lot of keyword modifiers that you will find in many niches that can be applied almost everywhere. But you should also see if they make sense for your website because sometimes they just don’t.

Let’s start with some simple ones like

  • Best
  • Cheaper
  • Smallest
  • Larger
  • Lighter
  • The fastest

and more…

Wrap the title of your blog post in an H1 tag

The H1 tag is your “title tag” Most CMS (like WordPress) automatically add the H1 tag to the title of your blog. If that is the case, everything is ready.

But some issues override this setting. Check your site code to make sure your title receives the H1 love it deserves.

Typically, H1 tags are reserved for page headers, that is, in a blog post, the title of the blog post is very often the H1 pages, or top-level header, as the W3C says.

Why should I use header tags?

Web page headers perform more or less the same functions as in a print format. However, when it comes to web pages, headings do not refer only to appearance. They also help search engines find the page. Google scans your post for content relevant to the searched words, and searches within the header tags to see what the content is about. We should make it easier for Google to find those words.

A title tag informs both users and search engines about the subject of a particular page. Ideally, you should create a unique title for each page of your site. Header tags tell a search engine how the various blocks of text are connected and their interrelation. Once you know this, it’s easy to understand why your keyword should find a place within the tags. Google perceives this content as the most relevant for the search and this will probably improve your ranking in the search engines.

Release the keyword in the first 100 words

Your keyword should appear in the first 100-150 words of your article.

This is the most standard best practice you should use in your content marketing efforts. The keyword you are trying to rank in search engines? Make sure it is in the first 100 words of the post you are about to publish. It may not be as useful for crawlers as it was in the past, but it certainly can’t hurt and can help make the connection between content and the title for your readers much more fluid.

Use responsive design

Google began penalizing hostile sites for mobile devices in 2015. And with Mobile-first indexing now active, a site optimized for mobile devices is an absolute necessity. What is the best way to optimize your site for mobile devices? Response Design

Almost all new customers these days want a mobile version of their website. After all, it is practically essential: a design for BlackBerry, another for iPhone, iPad, netbook, Kindle, and all screen resolutions must also be compatible. In the next five years, we probably need to design a series of additional inventions. When will the madness stop? It will not, of course.

A responsive website changes the design to offer an experience based on the device used, especially ideal for mobile viewing.

A sensitive mobile website includes design elements such as:

  • Readable text without requiring zoom
  • Adequate space for tactile objectives
  • No horizontal displacement

Use outbound links

This is an easy white hat SEO strategy to get more traffic.

Outbound links to related pages help Google discover the theme of your page. It also shows Google that your page is a quality information center.

Outbound links, or external links, are links that will send your readers from your website to other sites over the Internet. Commonly, these are used to verify facts, sources of support or simply point people towards resources.

What are the types of outbound links?

The two types of outbound links are nofollow and dofollow.

This is usually defined simply by putting rel = “nofollow” (or not) in the HTML of the link.

  • nofollow tells search engines not to follow links, as expected.
  • The dofollow links transmit the ranking power of your website to the landing page.

A good way to think about these links is that they are like votes, crediting the pages to which you link with a certain authority.

Use internal links

Internal links are hyperlinks that point to (destination) the same domain as the domain in which the link (source) exists. In simple terms, an internal link is one that points to another page on the same website.

Internal links are links that go from one page in a domain to another page in the same domain. They are commonly used in the main navigation.

These types of links are useful for three reasons:

  • They allow users to navigate a website.
  • They help establish the hierarchy of information for the given website.
  • They help disseminate link equity (ranking power) on websites.

Increase site speed

Google has stated in the registry that the page loading speed is a sign of SEO ranking (and recently they made PageSpeed ​​even more important). You can increase the speed of your site using a CDN, compressing images and switching to faster hosting.

Make sure your site takes no more than 4 seconds to load: MunchWeb discovered that 75% of users would not visit a site that took more than 4 seconds to load.

The speed of the page is often confused with the “speed of the site,” which is actually the speed of the page for a sample of visits to a site. Page speed can be described in “page load time” (the time it takes to fully display the content on a specific page) or “time to the first byte” (how long it takes for your browser to receive the first information byte of the webserver).

Why should you care about the speed of the page?

Page speed is a critical factor when it comes to ranking your website higher in Google search engine results.

If your website does not live up to the top 10 organic pages, it will not rank on the first page.

And the vast majority of search engine users simply won’t click on the second page.

It’s no secret that the top 10 results will generate the most clicks.

Therefore, focusing on the speed of the page is essential to have a successful company and a website to convert.

Spray LSI keywords

LSI keywords are synonyms that Google uses to determine the relevance of a page (and possibly quality). Sprinkle on each post.

The LSI (latent semantic indexing) keywords are conceptually related terms that search engines use to deeply understand the content of a web page.

LSI SEO is the method to optimize the content on the page of a web page for a specific search query, ensuring that other natural words are found around that specific search query.

The use of LSI keywords in your content helps search engines understand the exact theme of the web page and demonstrates that the web page is relevant to the search query. It also improves your chances of ranking for other high-volume keywords that are semantically related to your search query.

Image optimization

Make sure that at least one image file name includes your target keyword (for example, on_page_SEO.png) and that your target keyword is part of your alternative text.

Image optimization creates many advantages for your image assets, including better user experience, faster page load times and additional sporting opportunities, both in traditional and image search results.

Although visual search technology has advanced a lot in recent times, search engine robots cannot identify the content of an image; they rely on the text associated with the images to fully understand what the image is and how it relates to its content or the theme of its page.

But what factors are most important to ensure that your images can be found and do not slow down your site?

Use the buttons to share on social networks

Social cues may not play a direct role in ranking your site. But social actions generate more eyes on your content.

And the more eyes you see, the more likely someone is to link you. So don’t be shy by placing the buttons to share on social networks prominently on your site.

Where to place social media buttons on websites

You’ve probably heard of this mantra sworn by many real estate agents: location, location, location. Simply put, it means that identical houses can increase or decrease their value solely because of their location.

The same principle applies to the sharing of your content.

You must optimize the location of your share buttons so that your readers realize and feel compelled to use them.

Publish long content

The SEO adage “length is a strength” was backed by our industry study that found that longer content tends to rank significantly higher on the first page of Google.

Long format content gives you more than you want

Ultimately, you must create long format content because it will give you more than you want: more online visibility (social networks, links), more proof of your authority and industry experience, and more material for construction and altruistic participation of the community.

There are many variables that can and should be considered when deciding which is the best duration for your articles and blog posts, but the two most important factors to get an answer are:

  • Who is your target audience?
  • How long should the publication have to successfully explain the material in a way that resonates with its readers?

Many times people rush to assume that shorter content is the best for users. It is easier and faster to read, and people do not want to look the same on a computer screen for a long time.

The SEO on the page is about Creating or Improving signals of relevance to a web page with respect to the search query. By having some experience in website optimization and promotion, we were able to deduce some rules that are essential and that helped us to prioritize our work process and increase our results. We hope these rules help you too.

So friends, hope you liked this article and you got some new information. Please tell me in the comments.

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