Important Updates & New Best-Practices in SEO
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SEO changes a lot in 2021. Google has already released some important announcements for the next year and we are taking a hard look at what changes.
We dive into the authority and branding of your site and how you can stand out before Google as a serious site they need to rank among the top sites.
We also take a look at the Mobile First Update for March 2021 and the Page Experience Update for May 2021. It’s an exciting year with a lot of new things that we’ve seen coming some time ago.
We also talk about schema coding and building organic links as well as how to create the best content possible with a team of writers. I share some tips on how to make sure your content is realistically correct and how to make sure it meets the standards of quality evaluators.
The Quality Evaluator Guidelines are being updated and they show us a little bit about what’s new in Google’s algorithms and what they’re focusing on in order to advance SEO.
0:50 # 1 ranking factor for 2021
2:20 My SEO forecast for 2021
7:18 Better content for 2021
7:44 Branding of your site
8:37 changes to Google’s guidelines for quality rating
11:08 SEO tools I don’t use
13:20 Join my course
14:09 New things Google announced for 2021
17:13 Google Experience Page update May 2021
19:40 Basic Web Basics
21:06 Security on your site
22:08 Mobile pop-ups die
22:51 Google tools to help us fix the Page Experience items
24:57 Backlinks in 2021
31:01 Google for the chart back off a bit
32:04 Traffic-based classification
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