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New SEO Update 2021 – CORE WEB VITALS | New Google Ranking Factors


New SEO Update 2021 – CORE WEB VITALS

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Google is constantly changing the factors that determine search ranking by making necessary adjustments in their search algorithm. Google sometimes reveals some of its search priorities even though the basic algorithm is top secret. A few years ago, Google revealed that it will give more importance to a responsive and mobile-friendly website and the chance of getting more search traffic for these types of websites will be more compared to websites with old static templates.

Google now places more importance on user experience than other factors like backlinks, meta tags, etc. while considering a website for search visibility. Since evaluating a website’s user experience isn’t easy, Google has come up with a new matrix called Web Vitals to measure a website’s user experience level. The most important factors in dynamic web elements are LCP (largest content graphic), FID (first input delay), and CLS (cumulative layout change). Hence these three factors combined are called Core Web Vitals (CWV).

Now, these factors play an important role in Google search ranking. The ideal LCP is 2.5 sec, FID should not exceed 100ms and CLS should not be more than 0.1 points.

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